Visual identity of Hoviteltta

I created a visual identity for Qstock’s Hoviteltta sponsored by Kasvishovi. This tent, full of fun activities including karaoke and speed dating, is part of the biggest music festival in Oulu, Finland. These visuals were designed to last time, which means that the materials, such as the gate banners and tent canvas will stay the same in the coming years.

Task included:
– Identity: Logo + secondary logo and illustrations
– Designed materials: gate banners, tent canvas, animated video shown next to the main stages between the shows.

The visual identity combines two things: fun festival feeling and the soul of Kasvishovi (largest private operating wholesaler and processor of fresh vegetables in northern Finland).


ClientKasvishoviServicesVisual identityYear2019CreditsPhoto credits: Jarno Räisänen